Browsing by Author "Merdin-Uygur, E."
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Conceptualizing Opportunities and Challenges Relevant to the Inclusion of Humanoid Service Robots in the Context of COVID-19
Ozturkcan, S.; Merdin-Uygur, E. (Springer Science and Business Media Deutschland GmbH, 2022)The COVID-19 pandemic has heightened the need for a better understanding of how service robots (SR) can aid practitioners as well as society. Individuals must not only embrace the robotic environment but also learn how to ... -
Consumer-brand relationships in Turkey
Merdin-Uygur, E.; Kubat, U.; Gürhan-Canli, Z. (Emerald Group Publishing Ltd., 2018)Marketing academics and practitioners have acknowledged that consumers form specific relationships with brands that are able to create unique and memorable qualities. As a result, the concept of consumer-brand relationship ... -
Experience consumption in Turkey
Merdin-Uygur, E. (Emerald Group Publishing Ltd., 2018)The consumer behaviour literature is evolving towards the assumption that products are inherently experiential bundles, and after all, all businesses are operating within the experienced economy. Experiences are much more ...